Anikó Keller is the head of the Competition and Compliance team at Szecskay Attorneys at Law, and works in all areas of business and industry in relation to competition and antitrust law, state aid, unfair competition and unfair commercial practices, consumer protection law and advertising law matters. She is the Regional President, EMEA of the Global Advertising Lawyers’ Alliance and board member of the Hungarian Competition Law Association. She is recognised by Who’s Who Legal and Legal500 as a leading individual in competition law in Hungary. Sam Baldwin is an antitrust lawyer for Szecskay Attorneys at Law and is recognised by Global Competition Review and Who’s Who Legal as a leading individual in competition law. Since 2020, the European Commission has selected him to serve as Non-Governmental Advisor to the EU’s antitrust enforcer, DG Competition, for the International Competition Network. He is the founder of the network Young Competition Law Professionals and member of the panel of permanent and featured blog contributors at Kluwer Competition Law Blog where he regularly blogs about topical issues and new tendencies within EU antitrust. Benedek Ádám is Junior associate at Szecskay Attorneys at Law.